From the NZ Craft Beer TV journal entry, 30/1/11:
We arrived at Bays Brewery and were met by Peter McGrath. Peter was another energetic Nelsonian who told us of the history of the Nelson Bays Brewery and how it began back in 1993 to provide an alternative to the mainstream beers that were available then. Bays has a roaring flagon and rigger trade and the entire time we were there, a constant flow of people arrived to get their Friday and weekend beers. They also produce a range of pre-mix drinks, an alcoholic lemonade and a cider, which are all popular products.
We met up with brewer Jeff, another of the many brewers that had learnt their trade under the original Mac’s Brewery setup and talked through the beers. Their most popular brews were the Bays Gold Lager and Bays Draught Ale and it was also interesting to note that their Bengal Bitter, an IPA, was one of the first new world IPAs to be pushed out into the craft market back when it was released. The also brew the rich, sweet, malty Exclamator Doppelbock which drunk smooth and with little alcohol character coming through.
Jeff talked passionately about the beers and brewing processes and was quick to point out that they are trying to achieve drinkability and balance in their brews. They’re not huge hop bombs or diverse styles, they’re beers to drink.